Anoothi is a Hindi word meaning Unique, Extraordinary, and Exclusive! Anoothi is not only exclusive in its creations; it is also unique because of its Vision. While Anoothi creates beauty, it also brings beauty & empowerment into the lives of thousands of poor rural women and destitute children of India.

Anoothi is a unique combination of two very different elements- Creativity and Compassion! Using micro-credit and micro-enterprise as tool, we organize poor rural women of Rajasthan, India in Self Help Groups and train them in making handmade products of semiprecious stones, traditional Sarees, Lakh and handmade paper. This not only gives sustenance to these women but the process is further extended to the next generation. 50% of the profit generated through Anoothi products is contributed to sustaining Vatsalya’s Street Children rehabilitation program and 25% goes to the creation of a Health Care Center for poor women. To know more about our endeavors and dreams, please visit www.vatsalya.org and www.anoothi.org

Anoothi is a Women's Cooperative and Partnerhsips are invited.